Debunking Online Reputation Myths


Well, the genie is officially out of the bottle. We are now living in an age where everything you do or say is public and visible. There is so much information that you can find on the internet about anyone or anything you could possibly imagine. This is where a good online reputation management company can be that ace up your sleeve. This is because you will need to put more effort into cleaning up your reputation that it was to make it dirty in the first place. What you have taken a lifetime to build can be destroyed in seconds if you do not do or say the right thing in certain situations. Many people misjudge the implications of the internet and think doing, saying, not doing, or not saying certain things will get them out of hot water. This couldn’t be further from the truth. Take a look at some of the common myths when it comes to online reputation management (ORM) and proceed accordingly.

You Cannot Control Your Online Reputation

The fact of the matter is, only you can control your online reputation. While you cannot prevent people from writing a review about you online, you can make sure that the opinion that they have is just one of the hundreds or thousands of other good reviews. What we mean by this is, if you only have one negative review and thousands of great ones, people will not pay much attention to it. The thousands of good reviews tell the true story and people simply write it off as a disgruntled ex-employee or a competitor trying to tarnish your name.

No Reputation is Better Than a Negative One

While this may seem to be true when you first look at it, the fact remains that if you have no reputation then you have nothing to show your customers. Many customers will look up a company before doing business with them. If you do not have anything for them to look at, then you seem as if you are too new, not trustworthy, or a shady company to begin with. After all, you don’t see too many criminals with positive or negative reviews online. So, while it may seem counterintuitive to have a negative reputation online, at least you will have something that shows that you are a legitimate company.

If Only You Could Delete Negative Reviews

No matter how bad you want it, you can never delete a negative review. Once it has hit the internet, it is on there forever. Even if by some chance you get the person to remove the review, that does not mean that someone has not taken a screenshot of the review and can easily post it again. Besides, you can show people how much you have changed since that review and begin earning customer loyalty back.


Remember, when dealing with an online reputation management company, you need to make sure they do not tell you that they can remove the negative reviews. They can suppress them, but they will never be able to get rid of all of them. So, if they tell you that you need to find another company. We hope this has given you some insight into myths of ORM.

Gary McCaffrey

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Gary McCaffrey. Creator of



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